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ABS 2025
Ph taps SoKor actor as tourism envoy
By Cynthia Montojo
“Seo’s artistry cultivated deep connection with Filipino fans, as well as those from other nationalities, making him ideal representative to share wonders of the Philippines to the world,” Department of Tourism (DOT) Secretary Christina Garcia-Frasco appointed entertainer from South Korea as “tourism ambassador for the Philippines”.
Frasco, granted title to 37-year-old actor and singer Seo In-guk at an event at DOT main office in Makati on Feb. 21.
DOT, along with Tourism Promotions Board (TPB) and Seo’s Philippine talent agency Neocolors Production and Advertising, signed memorandum of understanding for his engagement as promoter of Philippine tourism for South Korean travelers.
Seo’s role will last for a year, said Frasco, noting he was “very highly recommended by our Philippine embassy in South Korea, as well as our Philippine Department of Tourism in South Korea,” being celebrity with Instagram following of 4.5 million.
DOT would also “leverage power of pop culture and digital influence to engage deeper with global travelers who share passion for music, film and adventure.”
Frasco noted that as DOT’s ambassador, Seo would embark on “experiential travel for the Philippines where he would not only enjoy our beaches and dive sites, but you also get to eat our food.”
Seo is currently in Cebu, reportedly shooting scenes as part of new Netflix Korean drama series with working title “Boyfriend on Demand” that will also star Jisoo, member of female Korean pop group Blackpink.
He has appeared in various television and film projects in South Korea since 2012.
Seo, wearing black suit, enjoyed eating lechon and listened to Filipino music while dining in Cebu.
He also sang chorus of song “Ikaw” by Yeng Constantino.
Through his appointment as DOT ambassador, Seo, speaking in Korean, promised to “give back all love you gave to me.” He ended his short speech by saying “Mahal ko kayo.”
Total of 1,574,152 tourists from South Korea or 26.46 percent make up total 5,949,350 travelers visited Philippines in 2024, making South Korea Philippines’ top source of tourists, according to DOT.
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