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ABS 2025

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‘Celebrities, influencers can endorse only relatives for free in 2025 polls’

By Nidz Godino

“They must declare  amount, even if they claim it was free, because it still has  equivalent value,” Commission on Elections (Comelec) Chairman George Garcia said celebrities and social media influencers may freely endorse  family member or relative running in  May 2025 midterm elections.

Garcia said  regulation presuming celebrity and influencer endorsements as paid does not apply if they are endorsing  relative up to second degree of consanguinity or affinity.

Speaking at  Kapihan sa Manila Bay forum, Garcia mentioned  exemption is included in  resolution that  commission will release to regulate social media campaigns.

Under  second civil degree of consanguinity, covered relatives include parents, children, siblings, grandparents and grandchildren. Meanwhile, parents-in-law, siblings-in-law, grandparents-in-law and grandchildren-in-law fall under second civil degree of affinity.

However, Garcia stressed that candidates must report in their Statement of Contributions and Expenditures (SOCE) any payments made for  endorsements of celebrities and influencers not covered by exemption.

Failure to report such expenses in  SOCE is tantamount to  election offense and could be grounds for disqualification.

Politicians, especially those who belong to  same political party, are also presumed to be endorsing another candidate for free.

Candidates are required by law to include in their SOCE  individuals or firms they have contracted for campaigning.

Failure to file their SOCEs may result in administrative offenses, with fines ranging from P1,000 to P30,000, as determined by Comelec, excluding barangay-level aspirants.

For winning candidates or political parties, failure to comply may also result in withholding of their assumption of office.

Meanwhile, to hasten  verification of  official ballots for  2025 polls, Garcia said  Quezon City local government has granted exclusive and free use of Amoranto Stadium for  ballot verification.

“We were entrusted with Amoranto Stadium because there is no more space at  National Printing Office due to  small size of their building,” Garcia said.

“In order to conduct additional verification, we will need more ample space,” he added.

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