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DA to resolve rice branding issues in January

By Nidz Godino

“We expect  this new labeling will be implemented as soon as possible…as a matter of fact, the secretary already called for  meeting to discuss  issue and immediately release guidelines on this,” Agriculture Assistant Secretary and spokesman Arnel de Mesa said Agriculture Secretary Francisco Tiu Laurel Jr. will lead  meeting on Jan. 3,2025 that will finalize a plan to remove branding on rice after he said that retailers and traders are intentionally confusing consumers with premium rice imports to justify  high prices of  grains.

De  Mesa said  Tiu Laurel wants to standardize  labeling of rice so that consumers will not be shortchanged by unscrupulous traders.

De Mesa said  Tiu Laurel personally uncovered during his inspection of various markets in Metro Manila  problem of  branding of imported rice.

“He discovered, during  inspection of  particular imported rice he is very familiar with, landed cost of imported rice is only P40 per kilo but it is sold in the market for more than P60 per kilo…profit margin is so big,” he said.

He stressed that based on  consultation of Department of Agriculture (DA) with traders and importers, they have already profited if at least P6 to P8 per kilo will be added to  landed cost of imported staple.

“If it’s landed cost P40 per kilo,  retail price should only be P48, so one of the solutions is to remove  branding on premium and special rice,” he explained.

He added that imported rice is classified through  degree of brokenness.

“It’s five percent for premium…there are also 15 percent, 25 percent and 100 percent broken, but when sold in the market, it is not being treated as 100 percent broken and instead it is being treated by  brand. ..traders usually label  rice as premium and special,” de Mesa said.

In  the past,  DA’s focus was only regular and well-milled rice as ordinary consumers often buy them since the two are cheaper.

Tiu Laurel said locally-produced rice will be exempted from this rule to protect Filipino farmers and traders.

Meeting  will include  Bureau of Plant Industry and  National Food Authority (NFA) to assess national rice situation.

De Mesa added  DA sees retail price of rice to further go down in 2025 amid  downward trend in international prices.

“We are expecting that by January,  price of imported rice in  world market will further decrease…hopefully, this will be reflected in the local market,” he said.

De Mesa further stated that Tiu Laurel has asked  Bureau of Internal Revenue to examine  books of  importers and traders to determine if they are paying  right taxes.

Tiu Laurel has said  DA can invoke  food security emergency under  amended Rice Tariffication Law,  would allow  release of buffer stocks from  NFA to stabilize prices.

He added that  DA is exploring  option of allowing government corporations like Food Terminal Inc. to import significant quantities of rice to compete directly with private importers.

Tiu Laurel also ordered  DA legal division to study whether provisions of  Consumer Price Act could be activated to deal with  seeming acts of profiteering.

Tiu Laurel noted that despite President Ferdinand Marcos Jr.’s reduction of  rice tariff to 15 percent from 35 percent in July, prices of rice have remained stubbornly high, frustrating both  government and consumers.

He also asked  Department of Trade and Industry to assist in monitoring  prices of rice in markets and groceries.

Farmers’ group Federation of Free Farmers (FFF) national manager Raul Montemayor  warned that  plan of  DA to remove branding on rice will further cause chaos on pricing of  staple.

“If you remove  brand, how can consumers determine  kind of rice they are procuring?” Montemayor asked.

Montemayor was reacting to  announcement of Tiu Laurel that plans to remove branding on rice after he said t retailers and traders are intentionally confusing consumers with premium rice imports to justify high prices of  grains.

“DA are just looking for  reason why  retail price of rice remains high…they failed to pinpoint  cause…removing branding of rice their solution, it may only further cause chaos in  pricing grains,” he said.

“They are pressured to address  high retail prices but forgot to help  local farmers,” he further stated.

Montemayor said it should be  economic managers who should be made accountable after Executive Order 62 failed to bring down  retail price of rice despite  decision to lower  tariff on imported rice to 15 percent from previous 35 percent.

“We are telling  DA it did not create problem… economic managers were behind  lower tariff, which failed to address  high retail price of  rice but it is DA who is finding  solution…they should instead focus on problems of the farmers,  easy to pinpoint who is manipulating  retail price of rice as once  imported rice arrives, importer declares how much he spent to bring in  imported rice… Bureau of Customs has records…if  importer sells to wholesaler, it has  receipt from BIR,Montemayor added.

.Montemayor added that  wholesalers also have receipts of how much they sold  imported grains to  retailers.

“There are receipts so it is easy to determine who is manipulating  retail price of rice…as of now,  retailers are being blamed, but based on  data from  Philippine Statistics Authority,  profiteering comes from  importers and wholesalers and not retailers,” he added.

Based on  monitoring of  DA in Metro Manila markets,  retail price of imported regular milled rice is sold for as high as P45 per kilo; imported well-milled rice, as high as P56 per kilo; imported premium rice, as high as P60 per kilo and imported special rice, as high as P64 per kilo.

Meanwhile, former senator Francis Pangilinan has expressed full support for  government’s plan to declare  “food security emergency” as part of efforts to curb  prices of rice,  primary driver of inflation and  burden to many Filipinos.

Pangilinan said  government must exhaust all possible measures to lower rice prices.

“We fully support  government’s actions aimed at easing  burden of our countrymen who are already suffering from  high price of rice,” he said, referring to Tiu Laurel’s plan to declare  food security emergency.

Pangilinan served as  food security czar from June 2014 to September 2015 under  administration of the late president Benigno Aquino III. During his tenure, he reduced rice prices up to P3 per kilo by interventions that rice inflation reduced from 15 percent to 0.8 percent in  span of one year. This, in turn, brought down nationwide inflation to its lowest rate in 20 years. 

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