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Vaping brand for ‘misleading posts’ of full compliance
By J.Lo
For falsely claiming full compliance with regulations Department of Trade and Industry (DTI) flagged local vaping brand ,.
In statement, DTI clarified Apex Pacific Corp.’s vaping brand Flare does not hold valid Philippine Standard License, disqualifying it from being sold in Philippine market.
DTI said vaping brands with valid license are only: Don Bars, KLIQ, ONE Bar, Phantom Vape, RELX, Tomoro, TRUEZ, Vagend and X-Vape.
DTI urged FLARE to obtain maintain valid Philippine Standard License, certifying safety of its products for distribution and consumption.
Flare, along with three other vaping brands, was previously suspended following lawsuits by DTI for allegedly failing to meet packaging and health warning requirements under Vaporized Nicotine and Non-Nicotine Products Regulation Act.
DTI lifted preventive measure order on Flare on November 26. However, it clarified that vaping brand is still prohibited from selling their products until they obtain Philippine Standard License.
Despite not holding license, Flare’s social media posts have been promoting their products with captions claiming “100% compliance.”
This is case on their Facebook page, Flare PH, around 10,000 likes and 22,000 followers.
DTI stressed that these “misleading social media posts” of vape companies violate Republic Act 7394 or Consumer Act of the Philippines.
Article 110 of law prohibits dissemination of “false, deceptive, or misleading advertisements” due to risks they pose to consumers.
DTI added “concealing material facts” infringes agency’s Department Administrative Order No. 2.
 DAO 2-2007.pdf |
“Non-compliance will result in penalties or suspension of trading,” statement read.
Consumers Act stipulates that those responsible for false, deceptive, or misleading advertisements may face fine of P500 to P5,000, along with potential imprisonment for one to six months.
Department of Health has warned Filipino consumers that e-cigarettes and vape products are not safer alternative to smoking. In May 2024, 22-year-old became first Filipino to die from severe lung injury believed to be caused by daily vaping.
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