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24 days to 2025, Merry Christmas
Happy 21st anniversary, Servants of God in Jesus Christ Christian Ministries Incorporated, Rev. Nestor Sadim, Rev. Manuel Soliman, Director Jorge Lopez
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Get well soon Nanay Angelita Santiago-Lopez
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Blended technology, tradition in massive Christmas drone show- Coca-Cola
By Cynthia Montojo
“We’re lucky one of the stops is Philippines because it’s important not only in Coca-Cola world but also in the world of Christmas, it’s fitting that the truck tour should stop in one of the happiest and longest Christmases in the world, ” Coca-Cola’s Group Marketing Director for ASEAN & South Pacific Teejae Sonza said beverage company Coca-Cola recently hosted country’s largest drone show to date as part of its ongoing global Christmas truck tour.
drone show, took place in Nuvali, Sta. Rosa City, Laguna last November 30, saw more than 1,300 drones light up the night sky with images of brand as well as icons of Filipino Christmas like Parol and Lechon.
Teejae said truck tour and drone show was brand’s way of “leveraging marriage of technology and tradition.”
Sonza added Philippines is one of the few stops for truck tour, also includes New York, Mexico, and Japan.
She explained further global truck tour is the brand’s way of showcasing its message of kindness where ” world needs more Santas,” how kindness can travel around the world, and people from far and wide can be connected through acts of kindness.
Another piece of innovation Sonza was digital artificial intelligence experience where, through quick-response (QR) code, individuals can converse with Santa Claus about Christmas memories. These memories will then be encapsulated in digital snow globe, to be shared with others.
“Technology is just there to enhance Christmas experience…we’ll continue to push boundaries of our imagination and provide to create magical experiences for people who love us,” Sonza ended.
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