28 Abril 2024, Linggo
more birthdays to come JO GOD-SAVES MONTOJO LOPEZ
welcomes Bagong Bayani Monico Lopez Caranay
supports International Autism Day, April 1-8, 2024
supports DENR Earth Day, Every Day campaign
Digital transactions reduced carbon, GCash’s new feature
By J.Lo
“Sustainability is embedded in the way GCash conducts its business, and we’ve provided ways for our users to see how their actions on app also contribute to environment-friendly actions ultimately protect our planet and contribute to greener future,” GCash Sustainability head CJ Alegre stated finance app and cashless ecosystem GCash has announced its newest update, Green Transaction Alerts, allows users to see grams of carbon they reduced by digitally sending money and doing bank transfers.
GCash’s newest feature is latest innovation to underscore fintech giant’s commitment to sustainability. In 2019, GCash commissioned China Beijing Environmental Exchange to compute carbon emissions of manual transactions converted to digital ones. Green Transaction Alerts make use of the same computations and metrics, allowing users to see their reductions in carbon emissions by transacting digitally. Reductions in carbon emissions are realized when users forgo consumption of paper and plastic or use of electricity and transportation when they do their manual transactions.
Green Transaction Alerts complement other in-app sustainability features of GCash, including award-winning GForest, allows users to contribute to reforestation efforts through gamification. As of 2024, total of 2.7 million trees have been planted by GCash, resulting from users’ digital transactions.
“We continue to look for ways to become even more sustainable company, and more importantly, to provide avenues for Filipinos to take action for the planet and this is only beginning as will gradually make these alerts available for other transactions in coming months…combining power of tech with innovation and creativity, we hope this will form habit for Filipinos to consciously act towards creating positive impact with every simple digital transaction they make,” Alegre added.
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