Billboards, lawful election propaganda
By Nidz Godino
“As elections have evolved due to technological advancements, so too have the means through which political candidates convey their message to public…outdoor advertising, particularly static and LED billboards, provides visually compelling platforms for political candidates to convey their message to public,” Sen. Imee Marcos said static or LED billboards should be allowed as lawful election propaganda.
In Senate Bill 2624 filed by Marcos, static or light-emitting diode billboards and other outdoor advertising media would be included in the list of lawful election propaganda in Fair Election Act.
Midterm elections are set for May 12, 2025.
“Contracting or leasing billboard spot is generally cheaper than contracting advertisements in radio, television and newspapers,” she added.
Marcos argued campaigning through outdoor media “helps level playing field for candidates, parties and causes that have limited resources.”
She claimed this could potentially “enhance fairness, inclusivity and transparency in the electoral process.”
In 2019, senator’s tarpaulin in Cebu City was taken down for “politicizing” Sinulog Festival.
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