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TikTok ruled on hate speech
By Cynthia Montojo
“Though these ideologies have long been prohibited on TikTok, we’ve heard from creators and civil society organizations it’s important to be explicit in our community guidelines,” TikTok head of trust and safety Cormac Keenan said in a blog post TikTok is changing its definition of hate speech to include deadnaming and misgendering, part of an overhaul of the video app’s community guidelines aimed at rooting out transphobic and other harmful behavior.
The ByteDance-owned short video-sharing platform also tightened its rules to bar videos that promote conversion therapy , attempts to change person’s sexual orientation or gender identity as well as eating disorders and dangerous trends such as “suicide hoaxes”.
The updated guidelines now prohibit content specifically targets transgender or nonbinary people by referring to them in ways not aligned with their gender identity.
TikTok’s explosive growth has made it vital platform for teens and young people, putting its guidelines under increasing scrutiny. Its success also has forced rivals to scramble to keep up.
After posting disappointing earnings last week, Meta Platforms CEO Mark Zuckerberg vowed to focus more on Reels, the company’s short-form video feature that resembles TikTok. The company has struggled to attract and maintain younger users on its flagship Facebook service.
TikTok recently made it easier for people to include their pronouns in their user bios, following in footsteps of Instagram and Facebook. With deadnaming change, videos that refer to transgender people by their names assigned at birth would be considered hate-speech violations.
At the same time, the company aims to protect content of marginalised groups who are reappropriating terms, a racial slur that would typically be used to disparage them, or who are using hate speech for the purpose of education.
Of the 91.4 million videos TikTok removed from the platform due to violations between June and September 2021, 1.5 per cent were classified as hateful content and 5.4 per cent were removed for bullying and harassment. It is not yet clear how updated rules would change number of violations.
TikTok did not immediately respond to a request for comment.
Sarah Kate Ellis, head of the advocacy group GLAAD, applauded the change, saying on Twitter that it “raises standard for LGBTQ safety online and sends message that other platforms claim to prioritize LGBTQ safety should follow suit with substantive actions like these”.
The organization had criticized TikTok in a May 2021 report for incorrectly blocking LGBTQ videos and allegedly shadowbanning some content downplaying material so fewer people see it.
Affirming transgender and nonbinary youth by using their names and pronouns respectfully can positively affect their mental health, according to a 2021 survey from the Trevor Project, a LGBTQ suicide-prevention organization.
Twenty-four per cent of transgender and nonbinary respondents who suffered discrimination on the basis of their gender identity said they had attempted suicide in the past year, double the rate of those who had not. And while 71 per cent of transgender and nonbinary youth said they found gender-affirming spaces online, LGBTQ youth said social media has both positively and negatively affected their well-being.
“It is extremely important for LGBTQ young people to have access to affirming spaces which can often be online communities within platforms like TikTok where they are loved and respected for who they are,” said Josh Weaver, vice-president of marketing at the Trevor Project. He called the platform’s update “a step in the right direction” and agreed with Ellis that other platforms should make similar moves.
US Surgeon General Vivek Murthy also urged tech platforms to make changes in a December 2021 report regarding young people’s mental health.
“Senior technology executives should acknowledge that their products can harm some young people and take material and measurable steps to prevent and mitigate these harms, even at the expense of engagement, scale and profit,” he wrote. “Leaders should be accountable for creating safe, accessible and inclusive digital environment for their users and designing safe products.”
For the second year in a row, Kapamilya actress Andrea Brillantes topped the list of Filipino celebrities who have biggest following on TikTok.
Andrea has amassed 15.6 million followers on social media platform, almost doubling her numbers from 2020.
Sanya Lopez occupied second spot with 11.8 million followers, while Ivana Alawi’s sister, Mona, climbed into third spot with 11 million followers.
Korean actress Dasuri Choi took No. 4 with 10.7 million followers and another Kapamilya star Maymay Entrata rounded up top 5 with 8.6 million subscribers.
Vice Ganda, dropped to sixth place after ranking third last year. Also included in the top 10 are AJ Raval, Kyline Alcantara and Sofia Pablo.
The social media site has recently released its TikTok 100, a curated list of some of its most followed creators and viral trends of the past 12 months.
Leading the list of TikTok Stars for 2021 are Spencer Serafica, LITE, Mrs. Harisson, vlogger Niana Guerrero and Nicole Caluag.
Hanemiya was named as TikTok Rising Creator followed by Shuvee Etrata, KielVJ, Atty. Tony Roman and Ansony Lansang.
Placing first in the list of TikTok Edu Creators was Krizzle Luna, while Kuya Show and Dr. KIlimanguru took the second and third spots.
For food creators, actor Marvin Agustin topped the Top 10 ranking ahead of Ninong Ry and Chef Hazel.
Eric “Eruption” Tai was the top Sports Creator for 2021, beating Olympian Margielyn Didal who placed second.
Kiel Rodriguez was TikTok’s top livestreamer followed by Eson Cap and Jiro Morato, while #SquidGames was the most used hashtag challenge last year.
TikTok now has more than a billion active users, just four years after the hugely popular video-sharing app was launched by Chinese group ByteDance.
Already popular before coronavirus pandemic mainly due to its viral choreography set to pop songs TikTok received major boost amid lockdowns, school closures and telecommuting.
The video platform has gained more than 300 million users since July 2020, the last time the company had reported user numbers.
Initially built on the principle of 15-second videos, the platform raised the time limit to 3 minutes in early July to attract wider audience and compete with YouTube.
For its part, the Google subsidiary launched YouTube Shorts, deployed in more than 100 countries in mid-July, to compete with TikTok in the short format segment.
The ByteDance subsidiary, whose equivalent in China is called Douyin, remains well behind YouTube, which claimed 2.3 billion monthly active users in 2020.
TikTok is now looking to monetize more of its platform’s traffic, something it was slow to do in its early days.
The social network accelerated into advertising last year and launched new feature in late August 2021 that allows its users to directly purchase products offered on the platform by content creators.
Short-video sharing app TikTok launched pilot program that lets users upload video resumes for US-based jobs ranging from WWE Superstar to a senior data engineer at Shopify or a creative producer at TikTok itself.
Under “TikTok Resumes” program, companies including Chipotle Mexican Grill and Target Corp will accept video resumés for openings from July 7 through July 31.
Used widely by Gen Z and millennials, the platform will let users apply for entry level jobs to experienced positions with videos bearing hashtag #TikTokResumes, the company said in a blog post.
The United States has been facing a shortage of willing workers as labor demand returns after the pandemic, fueled by rapid vaccinations against the coronavirus.
Known for trend-setting dance videos, TikTok has seen a rise in career and job-related content under hashtags like #CareerTok. Companies including dating app Bumble Inc. and Facebook let users network and search for jobs, but Microsoft Corp.’s LinkedIn remains the go-to social media site for professionals.
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