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PH shifts election battle to socmed, as COVID curbs campaigning
By Nidz Godino
“The significance of social media now has been exponential,” University of the Philippines, communications research professor Marie Fatima Gaw said campaigning for the general election gets underway officially with COVID-19 curtailing traditional fanfare and big rallies and turning focus to social media as key battleground for May 9 contest.
As with 2016 polls catapulted President Rodrigo Duterte to the presidency, social media will be crucial in the 3-month election buildup, while platforms will be under pressure to combat rampant misinformation intensified in the country in recent years, driving hate campaigns and deepening social divisions.
The pandemic has upended campaigning for thousands of positions, from president down to city council posts, with candidates shifting activities online to reach population that ranks as one of the world’s biggest social media consumers.
Gaw, said social media was crucial democratic space but had become “hyper partisan”, with hidden political content everywhere and insufficient blocking of inauthentic material.
It has been a vital tool in particular for Ferdinand Marcos Jr, the son and namesake of the late former president of the 1970s and 1980s, whose harsh rule defined Philippines’ recent history.
Marcos is clear favorite for the presidency and is drawing support from massive social media campaign, one that critics say is attempting to rewrite the family’s controversial history.
The limits on big rallies comes with Philippines lagging behind with its COVID-19 vaccinations outside of urban centers, with half of 110 million population inoculated so far, and campaigning underway just weeks after run of record daily infections.
Roughly 67.5 million Filipinos are eligible to vote, including 1.7 million overseas, in an election for a president, vice president, about 300 lawmakers and roughly 18,000 local government positions.
Apart from Marcos, others vying for presidency include boxing superstar Manny Pacquiao, Vice-President Leni Robredo, Manila mayor Francisco Domagoso and senator Panfilo Lacson.
President Duterte is not allowed to seek 2nd term but his popular daughter, Davao mayor Sara Duterte-Carpio, could see some of his support shifted to Marcos, with whom she will run alongside in her bid for vice presidency.
The election to choose who runs the country for the next six years will be closely watched by investors too, with huge task ahead in rebuilding an economy that went from being one of Asia’s fastest growing to recording one of its steepest contractions at 9.6% in 2020.
“What investors really want is we have clean and honest election where people will actually accept outcome, that there is no cheating, it is the will of the people,” stockbroker COL Financial head of research April Lee Tan.
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